“I have been the Digital Marketing Manager of BusinessRescueExpert since I joined five and a half years ago.
“Before this I had spent the majority of my career in the public sector and with agencies in the UK and USA so wanted to increase my experience within the private sector/B2B market.
“This is a varied and multi-faceted role that is always changing, which is part of the attraction. I love being able to take sometimes dry and technical topics and turn them into enjoyable and clear content, in plain English, that anybody can understand. It’s not always easy but it’s rewarding when it comes off!
“As well as creating the Accountants Hub section of the website that you’re currently reading and our monthly Accountants news round-up blogs; I’m proud that we’ve launched a specific Accountants newsletter where we can send you pertinent stories right to your inbox.
“It’s a useful exercise not being an accountant to try and put ourselves into your position and think “what are they interested in?” and “what do they need to know?”
“The previous 12 months have seen the first breakthrough of AI into popular public consciousness and use and this will only accelerate further. I predict that AI will easily advance this year to the point where people will be able to have text or even verbal conversations with an AI and not realise unless they are specifically told.”
Quickfire Quiz:-
Favourite colour? – Yellow
Favourite film? – Goodfellas
Favourite Chocolate Bar? – Mars bar (original size!)
Best subject at school? – Media Studies
My Favourite Holiday Destination? – Italy, especially Florence and Lake Garda.